David Zwirner Gallery

The market of art buying and selling is incredibly hermetic, and transactions are sometimes deliberately slow. Cars, jewelry and property can be freely bought online in one click. Art - rarely so.

There are good and bad reasons for this. Art is magic - and just slapping an e-commerce engine on a collection of high priced art would ruin some of the experience. David Zwirner, a mega-gallerist, ventured out to strike the right balance, and to open art buying to all digital citizens.

The intricate feel and minimalist aesthetic of art galleries were to be translated into a coherent web experience, which would not distract from the work of art itself. Sublime motions and interactions guide through art browsing, buying and shipping.

Besides the user-facing side, we also had to cooperate with two major art shippers in designing and implementing a commerce module which would fit the very challenging requirements of the client.

The shop/gallery went online before the project’s end (as per client's wishes) and was very well received, albeit controversial because of its disruptive essence (which we love!).

David Zwirner’s demanding design requirements were successfully implemented and the complex logistics of the buyer's journey was enclosed in just a couple of intuitive steps.