CASE STUDY

LESS_

Award-winning mobile app for sending and buying pre-owned clothes.
#1 in its App Store category.

SCOPE OF WORK

Creative Consultancy
Product Development

INDUSTRY

Lifestyle
Fashion
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Apptension built the MVP fast, and in fact, it generated the entire project backlog based only on my vision and ideas. The app design and its usability are widely praised by users.
Mateusz Oleksiuk - testimonial
Mateusz Oleksiuk
LESS_

CHALLENGE

Re-scope and develop an MVP in 3 months

The founder wanted to revamp an existing app, but needed tech and creative consulting in regards to the project scope and features. During the discovery phase, we built a viable plan for a potentially revolutionary app on the regional second-hand apparel market. The app needed a more defined purpose and a fresh look at the technical side.

SERVICES

  • Mobile Development, UX/UI Design, Product & Marketing Strategy, Branding, Quality Assurance, Product Maintenance

SOLUTIONS

A sexy app that handles intense traffic


After thorough market research and product workshops, we designed both the brand-strategy and the app interfaces, giving LESS_ a minimalistic, but playful identity. Next, we used React Native for optimal UX and performance, and a reliable Django backend for predicted traffic spikes. Finally, we mapped out an early teaser marketing campaign to plant the seed for a successful debut.

TECHNOLOGIES

  • React Native, Visual Studio App Center, Firebase, Python, Django, Celery, RaabbitMQ, Google Cloud Platform, Kubernetes

RESULTS

In 3 days to App Store’s top spot


Only three days after the app’s release, backed by our introductory campaign, LESS_ reached first place on the App Store Shopping Apps ranking. It also garnered great reviews from users. In subsequent months, it reached more than 700k users and is still one of the most popular shopping apps in its region. The app was nominated for several startup and mobile app awards, and its community is constantly growing.

Key numbers

3

Days to #1 spot in App Store

720k

Users in early 2021

~10%

Global greenhouse gasses emissions by the fashion industry

0

Clothes you don't really need

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LESS_ app example screens

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