Creative agency

Developing an eCommerce website for a luxury brand

Strategic business decisions regarding the website design and user flow, along with the development of experimental tools for the fashion and beauty industry.
Developing an eCommerce website for a luxury brand

Category

eCommerce

timeframe

2 years, ongoing

Industry

Fashion, Beauty

frontend

Nuxt.js, Vue.js v2, SCSS

tools

Figma, Jira

scroll
The Problem

Globally, the beauty and fashion industry has grown immensely since the pandemic began. The reason is behind a rapid expansion through digital channels and the attraction of customers willing to pay more for higher quality. 

That's where our partner - an independent creative agency – came into play with the front-end and UX/UI implementation as well as strategy and creative and technical approach to launch the very first e-commerce website for a well-known player in the industry. Surely, they wanted to keep up with the trends and the world’s new rules. The client's main request was to launch a brand-new global eCommerce platform for their brand. 

The agency has also collaborated with an external backend and QA specialist and the client's production team. Their day-to-day task included not only development but also design, business strategy, and creative approach. 

Essentially, support from Apptension's side was needed for scaling the resources for the project in terms of frontend development mostly. However, there was also a significant share of product management support.

The Problem
Why did the agency choose Apptension?

Before choosing Apptension as a partner for the project, the agency considered other IT firms and corporations. Reportedly, according to the agency’s head of production: “Apptension had the flexibility that none of the IT corporations can give and a thorough understanding of needs. Together with the knowledge and professionalism required for such a responsible task, it made Apptension a perfect candidate. It's worth mentioning that it was a choice made by the whole agency’s team after a series of interviews with our employees, which only proved the strong connection”.

Why did the agency choose Apptension?
Requirements
Challenge
Process
Technical Requirements

The main areas of Apptension's guidance were required in front-end development and project management. For example, at this stage of their eCommerce website development, the client, a luxury beauty/fashion brand, wanted to conduct strategic research to help invent an improved user path and increase conversions on specific pages. As mentioned before, the creative agency team also required project management resources and front-end developers to help implement the planned improvements.

The Challenge

This global independent creative agency has a lean structure, resulting in around 100 employees. Thus, they needed to use their resources as efficiently as possible. Therefore, they decided to power up and scale the team working on the luxury brand project they won some time ago. As a result, a few frontend developers from Apptension were meant to join the project as a team extension which was a close collaboration with complete integration into existing internal processes. 

Our Process

Throughout the whole cooperation over the project, the Apptension team assisted with the following tasks:  

  1. eCommerce new market rollout

The client was planning to make their products available to a specific location-based market that wasn’t accessible online before. Thus, the rollout required some language-related adaptations, changes in content layout, and new payment options (which needed an additional buyer validation process implemented). The overall process took approximately 4 months, including the design and development. 

  1. eCommerce global expansion

The global rollout concerned expanding the Fashion section to be accessible and purchasable across the world. Apptension's team worked on the initiative's design and development sides.  

  1. Update of the Makeup section 

Within this section, some of the Product Detailed Pages required optimizations according to the previously conducted user research. In addition, we made some improvements to the user flow to increase the number of sales completed on each of the PDPs. 

  1. Launch of the experimental beauty tool 

The idea behind this tool was to provide a gamified solution for a simpler search of a matching product - be it for the clients themselves or a present for somebody else. With the joint effort of the Apptension and creative agency’s team, it took approximately 2 months to provide a brand-matching design and 3 more months for an entire development process. 

  1. Development of new products and their features in different categories.

As simple as it sounds, we helped introduce new product detailed pages for arriving products across various sections of the eCommerce store. However, what stood out during this task was building a personalization feature for a variety of beauty products, allowing the creation of authentic fashion gadgets to be fully adapted to clients' liking. 

  1. Gift cards 

Last but not least, our team assisted in the gift card creation initiative, which allowed the brand for additional eCommerce product positions that could boost income.

what partners say about us?

Daniel Kiyoi
CEO & Founder Magic Dust
We saw that Apptension is understanding our business and our needs, so it was an immediate connection. They knew who we are, what we do, and how the industry works at the same time having strong technical capabilities and needed knowledge.
John Doe
Head of Production
Daniel Kiyoi
CEO & Founder Magic Dust
“The code and the work were good quality and really what we were looking for. They were able to bring technical design thinking to the project. Project management was tight and I always knew what was happening.”
Daniel Kiyoi - Apptension Client
Daniel Kiyoi
CEO & Founder Magic Dusk
Mateusz Oleksiuk
CEO LESS_
“Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.”
Mateusz Oleksiuk
CEO LESS_
“The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.”
Nathan Sparshott
Co-Founder & CEO of Hyper
Nathan Sparshott
Co-Founder & CEO of Hyper
“The SaaS Boilerplate Appension built was a huge reason we were so successful, because all these little seeminaly unrelated tasks and integrations needed to happen. If we had been working with anybody else, It would have probably taken months to do the same work.”
Kwame Nyanning
CEO blkbx.
Kwame Nyanning
CEO blkbx.
“We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive.”
Kelly O’Conor
Product Lead, Siberia
Kelly O’Conor
Product Lead, Siberia
“The project’s success has resulted in a long-term partnership for design and development. Apptension is a fantastic partner, who is willing to go above and beyond in order to deliver what the client needs.”
Catarina Rocha
p(r)oud solutions
Catarina Rocha
Business Development Manager, p(r)oud solutions
“Apptension fared well in our project, working with our bespoke CMS and complex requirements. The designs were implemented well and the schedule was kept tight.”
Christian Marc Schmidt
Partner at Schema
Christian Marc Schmidt
Partner at Schema
Looking for similar outcomes?

recent case studies