Team workshops

Marketing Lead Generation Specialist

Location:
Remote or Poznań HQ

Salary:
CoE: PLN gross 7500-11000

B2B: PLN net + VAT 9000-13000



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DEPARTMENT

Marketing

START DATE
January 11, 2023
TEAM SIZE

6

DEPARTMENT HEAD

Hanna Dawidko-Chudziak

TOOLS YOU'LL USE

Google Analytics

Hubspot

Mailchimp

LinkedIn Sales Navigator

Jira

Confluence

Teamdeck 

Slack

Working at Apptension

Hi from Apptension! 

We are a high performing team of 80 individuals that cut through the noise. We hear our partners’ needs and develop them into products and experiences that last. Netflix, Spotify, Uber, Universal, LESS, UNIT9, and PepTalk are a few names with whom we brought products to life over the last 10 years.

People remain our DNA, when we validate our ideas they create potential for in-house built Teamdeck, Tech Radar or SaaS Boilerplate. Our culture happens daily as a cumulative of a thousand things and a thousand things over. 

Now, you decide, because well - we are looking for a creative and open-minded Content Manager to join our Marketing department.


What's this position about?

  • analyse data in order to evaluate and optimize all lead generation activities
  • collaborate with design, content, and sales specialists
  • create a lead gen marketing strategy and execute it 
  • collaborate with a brand marketing specialist in order to achieve company objectives
  • perform market research in order to identify business opportunities
  • stay current on market trends and competitive activity
  • cooperate with external lead gen companies
  • develop and manage digital prospecting and remarketing campaigns
  • manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC 

What do you need to have to join us?

  • + 2 years of experience in IT services, SaaS sales or agency in the area of ​​​​generating B2B marketing leads
  • strong understanding of the sales funnel and customer journey - analytical skills focused on a prospect’s first engagement through to conversion
  • disciplined and hands-on with the proven ability to generate traffic and leads
  • email marketing experience from list acquisition to campaign strategy and setup in email or CRM applications
  • knowledge of tools necessary for daily work, such as: Google Analytics, Hubspot, Mailchimp, LinkedIn Sales Navigator
  • English fluency (C1)

We also value a lot:

  • experience creating and managing PPC campaigns with Google, Facebook and other platforms

Here's what we have to offer:


The Apptension Vibe is our favorite perk: we’re really into laughs, high-fives and comfy clothes.


Salary:

CoE: PLN gross 7500-11000

B2B: PLN net + VAT 9000-13000 (includes 26 paid days off + bank holidays)


Other benefits include:

  • flexible working hours - we start between 8 A.M and 11 A.M
  • remote work - we work remotely but we have a convenient office location in the center of Poznań too!
  • work in well-oiled Scrum teams + we enjoy spending time together not only in the office
  • co-funded Multisport card
  • private health insurance + psychological support
  • English classes
  • 1500 PLN per year for training, courses, books of your choice
  • team retreats and internal initiatives
  • DevTalks, knowledge-sharing meetings
  • a well-equipped chill room with PlayStation, board games and books
  • internal crowdfunding - each month our employees receive their own budget they can use to execute different ideas

Do you want to join Apptension?

Are you ready to take up this challenge and support our team? Let's meet! 



Marketing Lead Generation Specialist

Remote or Poznan HQ
B2B: 9000 - 13000 PLN net + VAT
CoE: 7500 - 11000 PLN gross
Experience:
Team size:
6
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job description

Hi from Apptension! We are a high- performing team of 90 individuals that cut through the noise. We hear our partners’ needs and develop them into products and experiences that last. Netflix, Spotify, Uber, Universal, LESS, UNIT9, and PepTalk are a few names with whom we brought products to life over the last 10 years.

People remain our DNA, when we validate our ideas they create potential for in-house built Teamdeck, Tech Radar or SaaS Boilerplate. Our culture happens daily as a cumulative of a thousand things and a thousand things over.

Now, you decide, because we are looking for a talented
Marketing Lead Generation Specialist
to join our team.
As a
Marketing Lead Generation Specialist
at Apptension you will be expected to:
  • analyse data in order to evaluate and optimize all lead generation activities
  • collaborate with design, content, and sales specialists
  • create a lead gen marketing strategy and execute it 
  • collaborate with a brand marketing specialist in order to achieve company objectives
  • perform market research in order to identify business opportunities
  • stay current on market trends and competitive activity
  • cooperate with external lead gen companies
  • develop and manage digital prospecting and remarketing campaigns
  • manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC 
Tools you’ll use

Google Analytics

Hubspot

Mailchimp

LinkedIn Sales Navigator

Jira

Confluence

Teamdeck 

Slack

Requirements
Must-have skills & experience
  • + 2 years of experience in IT services, SaaS sales or agency in the area of ​​​​generating B2B marketing leads
  • strong understanding of the sales funnel and customer journey - analytical skills focused on a prospect’s first engagement through to conversion
  • disciplined and hands-on with the proven ability to generate traffic and leads
  • email marketing experience from list acquisition to campaign strategy and setup in email or CRM applications
  • knowledge of tools necessary for daily work, such as: Google Analytics, Hubspot, Mailchimp, LinkedIn Sales Navigator
  • English fluency (C1)
Nice-to-have skills & experience
  • experience creating and managing PPC campaigns with Google, Facebook and other platforms
Benefits
Essentials
starting work between 8 A.M and 11 A.M
remote work or Poznań HQ
home office equipment (chair / monitor / MacBook)
26 paid days off + bank holidays on a B2B contract
annual salary review & salary market review twice a year
Personal growth
regular tech meetings (DevTalks, QATalks, ProductTalks, tribe’s meeting), honing your soft skills on Knowledge Shots & Coffee Break or English classes
clear career paths & 1-on-1’s
1500 PLN per year for training, courses, books of your choice
open feedback process & financial news every quarter
work for recognizable brands like Uber, Netflix, Spotify & our products Teamdeck & SaaS boilerplate
Health
health insurance: Luxmed (with a dentist) or Compensa
professional psychological support
Wellbeing
Multisport card
team retreats and many internal initiatives
internal crowdfunding platform - wishlist (prize for the best internal employer branding campaign)
integration budget, anniversary gifts & much more

Do you want to join Apptension?

Daniel Kiyoi
CEO & Founder Magic Dust
“Hi, I am Patryk and I’m more than certain that after you join Apptension (it goes without saying, right?) we will be seeing each other a lot. I’m the Head of Development here and I will be your mentor.”
Patryk Ziemkowski
Head of Development
Daniel Kiyoi
CEO & Founder Magic Dust
Instead of clichés and promises of fruit Tuesdays, I could find specific information about the company and the position I applied for. And you know what? All of this turned out to be true!
What makes me happy at work is the opportunity to test and implement various, sometimes crazy solutions – of course, as long as they impact the company's development and achievement of business goals.
Daniel Capeletti
Software Engineering Manager
Daniel Kiyoi
CEO & Founder Magic Dust
At Apptension I met a lot of people with an amazing amount of experience and openness to new ideas. I learned different approaches to programming as well as had the opportunity to test different approaches to infrastructure. In the company I am not only involved in programming but also in technical recruitment and being a Team leader. Both of these two roles are very important to me from a development perspective.
Krystian Hanek
Team Leader - Senior Backend Developer
Daniel Kiyoi
CEO & Founder Magic Dust
I've decided to give it a try and it turned out to be the best decision in my professional career. With demanding, interesting projects and great people all around, Apptension helped me boost my skills - both technical and soft ones. For me, it is also important that it allowed me (and still does) to work a lot with AWS products. 
Bartosz Koniński
Team Leader - Senior Backend Developer
tech radar
2.0
The radar will let you explore all of the technologies, methods, and tools used here at Apptension and learn more about them.
Marketing Lead Generation Specialist
Remote or Poznan HQ
CoE: 7500 - 11000 PLN gross
B2B: 9000 - 13000 PLN net + VAT
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