Running a MedTech startup can be an exhaustive feat. The risk is higher than for almost any other vertical, the costs of building and launching a healthcare product are huge, and, on top of that, the regulatory clearance might take a long time.
Quite a bleak perspective, huh? Not entirely. Fortunately, there are ways to accelerate your growth, especially in the product design and development phase, where you have more control over the pace of your progress. In this guide, we’ll share proven strategies for taking your MedTech startup to the next level. You’ll learn how to develop a healthcare app with innovation in mind, how to secure money for your product’s expansion, and, finally, how to increase your chances of getting funded if you’re seeking external investment.
It’s easy to dismiss this idea because it may seem like an extravagant spending for up-and-coming companies. The advantages of R&D efforts, however, can be really beneficial for growing startups. Your R&D team can find ways to improve product quality, accelerate time to market, or reduce operational costs. As a healthcare startup on the rise, you need these advantages. And as for the costs associated with running an R&D department, keep in mind that R&D projects can be supported by financial grants and tax incentives offered by many countries.
Prototyping is a crucial step in developing any digital products, but for healthcare apps, it seems almost indispensable. The chances are that your MedTech startup is trying to change the traditional ways of treating or diagnosing patients. Before you go full-speed on your innovation, you might want to build a prototype to test whether your idea is technically feasible and whether it works the way you intended it. Spending some extra time on software prototyping can save you a lot of time and money in the long run.
Yes, you can do that at the product prototyping stage, but it’s never really too late to try out new, better tools as long as you’re still working on the product.
Rewriting the whole application to a different programming language or framework might be worth it, but there are less time and cost-consuming ways to get an advantage here. As technologies evolve, new tools appear that can remarkably improve your product and, as a result, give your business a boost. How? You can, for example, enhance your app’s performance or add features that were unviable to build with the technology available back when you started developing your product.
Partnering with product development teams is a solid strategy both when you want to build a new healthcare app, and when you want to maintain your existing product. Of course, specialized software development companies come with significant technical expertise. There’s, however, another advantage of hiring external teams that is often overlooked.
When you employ a team of programmers and designers to build your healthcare app, you and your team can focus on working on other aspects of building your business. Imagine that you were making an app with your in-house team of coders. Every time you needed to plug in extra hands or add new technology to your product’s scope, you would have to complete lengthy recruitment processes or having your team members learn new things from scratch. Software development companies have these challenges figured out, so they can really accelerate the progress of your app’s development.
This strategy is best suited for MedTech startups whose products are already on the market. If you feel that you need to get your business out of a slump, the best answer might be to go back to the drawing board and work on your marketing strategy.
Analyze your current marketing efforts and their effects, look closely at your target group, try to benchmark your activities against successful healthcare startups. Once you’re fully aware of what you’re doing, why you’re doing it, and how it is turning out, you can come up with new ideas. Perhaps there are markets you haven’t tried yet? Or promising channels you didn’t use to communicate with your audience? Refreshing your marketing strategy might be an effective way to grow your business.
It’s always a good idea to immerse yourself in your users’ POV. You get to uncover their needs and pain points, which, in turn, may inspire you to either improve your existing product or add new features to it. As time goes by, your users’ opinions may change, so user research is worth doing regularly, not just before you start designing your healthcare app.
Hopefully, at this point, you see that there are several ways of accelerating your startup’s growth. Many of them, however, require a considerable investment, which you might not be able to afford on your own. The financing itself is actually also a sound strategy for taking your business to the next level: with extra funds, you can develop and validate your product faster, or market it on a broader scale. MedTech startups usually consider the following types of financing:
You might wonder when is the right time to seek investment for your healthcare startup. The reality is that there are at least two suitable stages at which you may want to consider external financing:
You might have all the healthcare app ideas in the world (at least figuratively), but if you want to raise money from investors, you need to show something more than just a great concept. These tools will help you win startup financing:
We’ve actually prepared a template for MedTech pitch decks, so go ahead and check it out. You’ll save yourself a ton of work.