Web Application Development

5 web app trends that you can’t miss in 2020

Find out what are the latest web app trends. From AI-powered chatbots to Augmented Reailty, we've got you covered.

In the rapidly changing world of technology, it’s not easy to keep up with all the advancements. Web app development technologies are no different. Thus, if you haven’t updated your web application in the last couple of years, most probably you’re staying behind your competition.

But how to stay up to date with the trends in web apps development?

We got you covered: our intention is to provide you with inspiring ideas, as well as practical tips and actionable insights on how to make use of these trends, in a form that is easy-to-digest for non-technical executives.

That’s enough for the introduction. Let’s unveil the trend no. 1!

1. AI-powered chatbots

Artificial intelligence chatbots capable of conducting conversations with users are more and more commonly used by businesses. As a result, in 2019 even two-thirds of customers interacted with a chatbot, meaning that the adoption of this technology is growing at a fast pace. What is more, 80% of entrepreneurs declare that they’ll implement chatbots by the end of 2020, so that’s the last call if you don’t want to lose the technological race!

Example: Chatbots work like a charm particularly in customer service. The AI-based chatbot called Rita is available 24/7 for Revolut customers, tirelessly responding to customer queries about the product and takes a lot of workload off the backs of the client service team.

How to use AI-powered chatbots?
If you think that AI chatbots are expensive and out of your reach, then I have very good news: it’s not true. Nowadays, you can choose between a plethora of cloud-based chatbots in a SaaS model, or, if your company opt for a custom solution, a variety of frameworks and libraries to develop an AI bot in-house.

2. Animated User Interface

Static and boring user interfaces are a thing of the past. Now, users expect an enhanced and rich experience when using apps. One of the UI trends that is meant to meet these expectations are animations integrated into the interface.


Motion UI makes the app content look more dynamic and the interactions with the apps’ elements become way smoother.

Example: The Homey app by tubik for smart home configuration is an excellent example of a great motion user interface that guarantees a seamless experience and actually makes a lot of sense. Thanks to animations, app creators could visualize the changes users make in their smart homes configurations.

How to use motion UI?
I’ll share a secret with you: at Apptension, we use the combination of two tools to create animated UI: Bodymovin to export After Effects animations, and Lottie, an open-source library, to place them in the app. That’s a very convenient solution to enhance the look and feel of your app with animations.

3. Augmented reality

AR and VR technologies have been here for a while already, but they are still not widely adopted due to the high cost, among others. However, the AR market grows year-to-year, and so does the number of potential users of these technologies that you can target with your app: in 2020, this number will reach 1.73 billion people. Thus, it is not an exaggeration to predict that more businesses will try to include AR functionalities in their web apps this year.

Example: Recently, we’ve discovered that AR and Healthtech are a match made in heaven! Long story short: we wanted to support hand surgeons with a convenient learning resource: an AR hand anatomy app. Learn more about the project here.

How to use augmented reality on the web?
Google offers a solution for creating immersive experiences on the web. Learn more and see a cool demo of what can be achieved when implementing AR on the web.

4. Voice search

There is no doubt that voice assistants such as Google Assistant, Alexa, or Siri are on the rise now, and this is just the beginning. It is projected that in 2020 there will be 4.08 billion devices with the voice assistant feature, and this number will almost double in 2023.

Due to the increasing number of smartphones, together with a rising accuracy of voice assistants, commands and web searches made by voice are becoming natural and prevalent. Businesses need to adapt to this significant shift to be able to respond to the new manner of interacting with content on the web.

Example:
See how companies such as Nespresso and Ford marked up their website content with structured data. This move allowed them to make their content eligible for the so-called rich results, and therefore, increased their presence on Google Search and enabled user interactions with their publications such as recipes, how-to-guides, and FAQs via voice search.

How to use voice search?
You can easily extend the functionality of your web application thanks to Actions, a development platform for Google Assistant, and provide your users with the unique experience of interacting with artificial intelligence. And if this seems a too big step for you, optimizing your website for voice search is always a good idea.

This way, you can outrun the competition in the searches made by voice. There are a billion of them every month—so you can see that the answer to the “it is worth it?” question is pretty clear.

5. Progressive web applications (PWA)

The progressive web applications trend, although it might not seem as spectacular as AR or artificial intelligence, actually is one of the most significant these days. Why?

Basically, PWAs look like a traditional website but deliver the uninterrupted experience of a native mobile app. To put it simply, progressive web apps are more reliable, and higher-performing than traditional ones, work without an internet connection and allow push notifications.


PWAs also have one major advantage over native mobile apps: they are accessible from any device, no matter the platform, therefore, their reach is much wider. Without any doubt, progressive applications are a symbolic sign of how the way we use the web will change very soon.

Example: Twitter Lite is a Progressive Web App version of the beloved social media platform that became the default one for mobile web users. With the implementation of its PWA, Twitter improved the web experience on mobiles and ensured that the platform is accessible even in unstable network conditions.

How to use progressive web applications?
Essentially, any existing web application can be converted to a PWA. Here you’ll find all the details: How to build a Progressive Web App?

Have you found a trend that could benefit your web app? Looking for a technological partner that could help you with the implementation? Check out our web development expertise and get in touch if you feel like updating your web application!


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