minutes read

Here are the top 10 reasons to get yourself a SaaS for real estate

Written by
Kamil Świętochowski
Published on
February 17, 2023

The real estate industry continues to evolve, so it's important for real estate professionals to adopt new tools to stay ahead of the competition. One such example is SaaS, which can revolutionize the way real estate businesses operate. See how in this blog post.

Kamil Świętochowski
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The revenue in the real estate industry USA is estimated to reach USD 395.40 billion by 2023. It is a highly competitive industry, and it can be challenging to stay ahead of the game. 

Fortunately, Software as a Service (SaaS) tools are making it easier for real estate agents to cut costs, streamline their processes, and increase their profits. In this blog post, we’ll explore the top ten reasons you should consider investing in a SaaS solution for your real estate business. Read on to discover how these tools can help you stay ahead of the competition!

SaaS for Real Estate

SaaS (Software as a Service) has revolutionized the real estate industry by providing agents, brokers, and property managers with a cost-effective and efficient way to manage their business operations. Real estate SaaS solutions offer a wide range of tools and features designed specifically for the needs of the real estate industry, including: 

  • property management, 
  • lead generation and tracking, 
  • accounting,
  • marketing, 
  • and transaction management. 

By leveraging cloud-based technology, SaaS solutions allow real estate professionals to access critical information and perform essential tasks from anywhere, at any time, using any device with an internet connection. With its cost-effective pricing models and ease of use, SaaS has become an increasingly popular choice for real estate professionals looking to streamline their operations, enhance efficiency enhancement, and improve their bottom line.

We can confidently say that Real Estate SaaS companies provide innovative solutions to help real estate businesses stay ahead in a competitive market. However, software development experts like Apptension can also assist you in designing and developing a personalized real estate SaaS solution to meet your needs.

The Benefits of Real Estate SaaS Solutions

If you haven’t been convinced by the features we mentioned above,  there are many more benefits of using SaaS for real estate businesses. So, here go the top ten reasons why you should consider getting yourself a SaaS application for your real estate business:

  • Cost-effective - SaaS real estate applications are more cost-effective compared to traditional software.
  • Accessibility - SaaS applications can be accessed from any device with an internet connection, allowing you to work from anywhere.
  • Scalability - SaaS applications can quickly scale up or down based on the size of your business, ensuring that your software will always meet your needs. All you have to do is pick a relevant pricing plan or order a custom plan solution.
  • Automation - SaaS applications automate many manual and repetitive real estate tasks, increasing efficiency and saving time for more critical tasks.
  • Integration - SaaS applications integrate with other software and systems, making data and workflow management easier.
  • User-friendly - SaaS applications are designed with user-friendliness in mind, making it easier for your team to get started quickly and use them effectively.
  • Regular updates - SaaS applications receive regular updates, ensuring that your software always has the latest features and security patches.
  • Customer support - SaaS providers typically offer excellent customer support, helping you resolve any issues you may encounter.
  • Data security - SaaS providers typically invest heavily in data security, ensuring that your sensitive data is protected from cyber threats.
  • Collaboration - SaaS applications enable your team to collaborate in real time, improving communication and reducing the risk of errors.

Commercial Real Estate SaaS

Commercial real estate refers to buying, selling, and managing properties for business purposes. So, commercial real estate SaaS would be a type of software that caters specifically to the needs of this industry. 

Similarly to normal real estate SaaS, it provides various tools and services to streamline and automate various aspects of the business, from property management and lease administration to marketing, reporting, and accounting. This makes the SaaS tools for different real estate types interchangeable. However, you can still go for a more targeted tool if it covers all of your specific needs. 

Do you enjoy reading this blog post? You might also like our interview about how technologies can facilitate real estate businesses.

Type of Real Estate SaaS Solutions

The real estate industry has seen a significant shift towards software-as-a-service (SaaS) solutions in recent years, offering a range of tools to streamline various aspects of the business. These solutions help real estate professionals to manage and automate multiple processes, from property management and lead tracking to accounting, marketing, and reporting.

The types of real estate SaaS solutions available in the market can be broadly classified into property management solutions, electronic signature solutions, lead management solutions, customer relationship management (CRM) solutions, and marketing and listing solutions. Each solution offers specific features and tools to help real estate professionals achieve their business goals and improve efficiency. With the growth of technology, SaaS solutions have become an essential tool for real estate professionals to stay ahead of the competition and provide the best possible services to their clients.

1. Property Management Solutions

  • AppFolio Property Manager - An all-in-one solution for landlords and property managers that offers features such as online rent payments, maintenance requests, and tenant screening.
  • Buildium - It's a cloud-based property management solution that provides features like rent collection, maintenance tracking, and financial reporting.
  • Yardi - It's a comprehensive real estate management platform that offers property management, investment management, and construction management solutions.

2. Electronic Signature Solutions

  • DocuSign - It's a popular and simple-to-use electronic signature platform that is legally binding and integrates with other applications.
  • Adobe Sign:  It's a cloud-based electronic signature solution that allows Property Management Solutions for creating, managing, and tracking signature workflows.
  • HelloSign - An easy-to-use electronic signature platform that offers secure and legally binding signatures.

3. Lead Management Solutions

  • Nestio - It's a cloud base real estate software that helps keep track of prospects and leads, allowing the input of information about each lead and tracking of their contact information, rental history, and notes from conversations.
  • LeaseHawk - It's another popular lead management platform that provides real-time analytics and lead management features for multifamily and commercial property managers.
  • RealNex - It's a comprehensive lead management solution for real estate professionals that offers features like property search, lead generation, and deal management.

4. Customer Relationship Management (CRM) Solutions

  • Pipedrive - It's a CRM designed specifically for salespeople, offering a simple and effective way to manage leads and deals.
  • RealtyJuggler - It's a cloud-based CRM for real estate professionals that offers lead tracking, email marketing, and reporting.
  • LionDesk - LionDesk is an all-in-one real estate CRM that provides lead management, email marketing, and a comprehensive contact database.
  • Customer Relationship Management (CRM) Solutions - TeleCRM - It's a mobile CRM empowering on-the-go business management with features like contact organization, lead tracking, communication integration, task management, and real-time analytics.

5. Marketing and Listing Solutions

  • Zillow Premier Agent - It's a marketing and advertising platform for real estate agents that provides features like lead generation, listing management, and reporting.
  • Placester - It's a SaaS platform that provides website building, marketing, and lead generation tools for real estate professionals.
  • Real Geeks - A lead generation platform for real estate agents that offers a comprehensive suite of marketing tools.

Examples of Great SaaS Tools for Real Estate

As you can see, many software as a service (SaaS) products are available on the market, each providing specific features and benefits. When choosing a SaaS for real estate, you should keep a few key factors in mind: like the ease of use, pricing, available integrations, the range of customization options, support channels, and security measures. 

Here are a few of the best SaaS tools for real estate that we recommend checking out - they can help the most companies close more deals, stay organized, and better serve clients:

  • DocuSign - DocuSign is one of the most widely used electronic signature platforms in the real estate industry. It is highly regarded for its ease of use, legally binding signatures, and seamless integration with other applications. DocuSign helps streamline the process of obtaining signatures and approvals, making it a valuable tool for real estate professionals.
  • AppFolio - AppFolio Property Manager is a comprehensive solution designed for landlords and property managers in the real estate industry. It offers a variety of features, such as online rent payments, maintenance requests, and tenant screening, allowing real estate professionals to manage their properties more efficiently.
  • Cozy - It's a popular option for landlords and property managers in the real estate industry as it provides similar features as AppFolio. Additionally, it allows users to post listings on leading rental websites like Zillow and Trulia, making it easier to find potential tenants.
  • Nestio - Nestio is a valuable tool for real estate professionals looking to keep track of their prospects and leads. It allows users to input information about each lead, including contact information, rental history, and notes from conversations, making it easier to manage leads and close deals.
  • Pipedrive - Pipedrive is a CRM solution specifically designed for sales professionals, including real estate professionals. It provides a simple and effective way to manage sales processes, helping real estate agents to streamline their work and close more deals. Pipedrive's intuitive interface and streamlined features make it an effective tool for real estate sales professionals.

Final Words

In today's fast-paced business world, adopting technology is crucial for success in the real estate industry. SaaS (Software as a Service) is a popular solution that offers a range of benefits to real estate businesses. 

SaaS solutions streamline and automate various aspects of the business, saving time and resources from property management and lead tracking to marketing, accounting, and reporting. Real estate businesses can improve efficiency, reduce costs, and provide a better customer experience by choosing the right SaaS solution. In light of these ten reasons, it's evident that investing in a SaaS solution for real estate is a smart move for businesses looking to stay ahead of the competition.

If you’d like to create a personalized real estate SaaS solution just for your business, Apptension can help you from scratch. From design and development to further product maintenance - we can do it all. Check out the full scope of our work on our SaaS development services page.