2024 SaaS Report

Curious about the industry's challenges, investment tips and trends? Read our report for first-hand insights, expert analyses and forward-thinking predictions from respondents across the SaaS industry!

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What's inside?

About e-book

We aimed to give you a detailed overview of the SaaS industry, covering its challenges, investment patterns, and emerging trends. Insights from over 400 industry professionals provide a comprehensive view of the sector's current state and future outlook, making this e-book essential for stakeholders in the SaaS field.

First-hand knowledge

Our respondent base ranged from startup entrepreneurs to seasoned executives, offering a diverse and comprehensive view of the industry. Their insights, perspectives and experiences gathered through detailed polling shed light on the real-world applications, challenges, and successes in the SaaS landscape.

Empowering insights

We combined empirical data with expert opinions, ensuring this report offers a unique and in-depth perspective on the SaaS industry. We believe it is an invaluable resource for stakeholders, investors, and professionals interested in the SaaS sector that will empower them to make informed decisions.

Read our e-book to:

Grasp the shift from traditional to subscription-based SaaS models
Learn about the latest trends in SaaS apart from AI integration
Understand how to overcome key industry challenges
Discover investment patterns like venture capital and acquisitions
Use expert insights to inform strategic decisions in SaaS
Identify opportunities for innovation and market leadership
Gain a competitive edge by staying updated on SaaS developments
...and a whole lot more!

“Trust is another issue due to the emergence of AI. Emails, messages and promos are quickly being made by AI, which gives a false sense of originality and care from a human.”

Sumana Rao

Digital Platform Leader, Trimble

"Predictive analytics might revolutionize SaaS in 2024, enabling companies to forecast trends and customer behaviors, thus allowing for proactive, adaptable marketing strategies in an ever-evolving market."