minutes read

Top 10 SaaS OKRs examples and how to implement them successfully

Written by
Olha Kurinna
Published on
May 11, 2023

Whether you're an established business looking to refine your growth strategy or a budding startup aiming to scale rapidly, understanding the significance of SaaS OKRs and harnessing their potential can be the catalyst that propels your business to new heights. So, let's dive in and uncover the secrets to unlocking success through the power of OKRs in the SaaS industry.

Olha Kurinna
Content Specialist
My LinkedIn
Dowload 2024 SaaS Report
By subscribing you agree to our Privacy Policy.
Thank you! Your submission has been received _
Oops! Something went wrong while submitting the form.


SaaS companies continuously seek techniques to remain ahead of the competition and fulfill their business objectives in today's fast-paced business environment. Objectives and Key Results (OKRs) are a standard and effective goal-setting methodology utilized by SaaS organizations.

OKRs are a simple and quantitative approach for setting goals and tracking progress. And if you're a SaaS startup OKRs, you should know that setting and accomplishing goals is critical to your company's success.

Therefore, this article will examine why OKRs are important in SaaS, some notable OKR SaaS examples, and some best practices for successfully deploying them in your organization. Whether you're a startup or an established SaaS company, this article will demonstrate how to use OKR to promote growth and achievement.

Why are OKRs important for SaaS companies?

OKRs have become a goal-setting framework for businesses in recent years. It is especially true for SaaS organizations, where setting and tracking goals that fit company objectives is frequently required. However, OKRs for startups and SaaS organizations are equally significant for the following reasons:


OKRs offer a framework for aligning individual and team goals with corporate objectives. It guarantees everybody is working towards the same goals, which can boost efficiency and production.


OKRs are a simple and quantitative approach to creating goals and tracking progress. This clarity can aid in ensuring every employee understands what they are working on and why it is essential.

You may also like: 12 vital SaaS metrics each business should be monitoring


OKRs can be modified and updated as company objectives shift, allowing SaaS businesses to respond quickly to changing market conditions or client needs.


OKRs are a method of holding individuals and teams accountable for meeting their objectives. It can contribute to developing a culture of ownership and responsibility, boosting overall performance.


OKRs aid in concentrating resources on the most critical goals and initiatives. In addition, it can assist in ensuring that resources are used properly and efficiently, which is especially crucial for SaaS organizations with limited resources.

Top 10 SaaS OKRs examples

Here are ten examples of how SaaS companies have successfully implemented OKRs:

1. Increase monthly recurring revenue (MRR)

Objective: Increase MRR by 20% in the next quarter.

Key Results:

  • Launch a new pricing plan that targets high-value customers
  • Increase average revenue per user (ARPU) by 15%
  • Reduce churn rate by 10%

2. Improve user engagement

Objective: Increase user engagement by improving the onboarding process.

Key Results:

  • Achieve a 90% completion rate for onboarding
  • Increase the number of users who complete their first project by 50%
  • Increase the number of users who return to the app within a week of signing up by 25%

3. Expand market reach

Objective: Expand the company's market reach to new regions.

Key Results:

  • Launch a localized version of the product in a new region within the next quarter
  • Increase website traffic from the new area by 50%
  • Close at least five new customers in the new location within the next quarter
Worth checking: Mastering unit economics in SaaS – a guide to achieving profitability

4. Improve customer satisfaction

Objective: Improve customer satisfaction by reducing response times to support requests.

Key Results:

  • Reduce average response time to support requests by 50%
  • Increase the percentage of support requests resolved on the first contact by 25%
  • Achieve a customer satisfaction rating of 9.0 or higher on a scale of 1-10

5. Increase sales pipeline

Objective: Increase the number of qualified leads in the sales pipeline.

Key Results:

  • Increase the number of marketing qualified leads (MQLs) by 25%
  • Increase the number of sales qualified leads (SQLs) by 20%
  • Increase the conversion rate from MQL to SQL by 10%

6. Improve product quality

Objective: Improve the quality of the product to reduce customer complaints and increase retention.

Key Results:

  • Reduce the number of product defects reported by customers by 50%
  • Achieve a product uptime of 99.9%
  • Increase the net promoter score (NPS) by 10 points

7. Enhance team collaboration

Objective: Improve collaboration between product, engineering, and marketing teams.

Key Results:

  • Increase the number of cross-functional meetings by 50%
  • Achieve a product development cycle time of 4 weeks or less
  • Increase the number of marketing campaigns that incorporate product features by 25%

8. Increase brand awareness

Objective: Increase brand awareness to attract new customers and improve customer loyalty.

Key Results:

  • Increase the number of social media followers by 25%
  • Achieve a media coverage reach of at least 10,000 people per month
  • Increase the number of customer referrals by 15%

9. Improve employee retention

Objective: Improve employee retention by creating a more positive work environment.

Key Results:

  • Achieve an employee satisfaction score of 8.5 or higher on a scale of 1-10
  • Increase the number of employees who attend company-sponsored events by 25%
  • Reduce employee turnover rate by 10%

10. Increase product adoption

Objective: Increase product adoption by improving the user experience.

Key Results:

  • Achieve a user satisfaction rating of 8.0 or higher on a scale of 1-10
  • Increase the number of product reviews by 50%
  • Reduce the time it takes for new users to complete their first project by 25%

How to implement OKRs in SaaS companies?

OKRs (Objectives and Key Results) can be a valuable tool for driving growth and success in a SaaS company. However, OKRs must be implemented with care aligned with corporate objectives. When establishing OKRs in a SaaS organization, consider the following steps:

Define your goals

The initial step in implementing OKRs is to identify the goals you wish to achieve. These goals should be explicit, measurable, and aligned with your business objectives. For instance, your goal could be to increase monthly recurring revenue (MRR) by 20% in the coming quarter.

Determine the following vital outcomes

Once your objectives have been set, you must identify the significant outcomes that will assist you in meeting those objectives. These substantial results should be specific, measurable, and quantifiable. For example, your achievements include implementing a new pricing plan, raising the average revenue per user (ARPU), and decreasing the churn rate.

Assign responsibility

Each goal and significant result should be assigned to a specific person or team. It provides accountability and responsibility for meeting the OKRs. Individuals or groups in charge of the OKRs must have the resources and support to succeed.

Might be interesting: Top 10 SaaS KPIs you need to know and track

Review and refine

OKRs should be reviewed regularly to track progress and make any necessary changes. This review procedure should be well-structured, with involvement from all stakeholders. And OKRs must be adjusted to keep them aligned with company objectives.

Alignment and communication

When implementing OKRs, communication is crucial. The organization must understand the objectives, key results, and how they connect to business objectives. Therefore, regular meetings, updates, and training sessions can be required.

Utilize OKR Software

OKR SaaS tools can help adopt and track OKRs in a SaaS business. Many OKR software tools are available to assist in setting, tracking, and managing OKRs. In addition, these tools offer valuable insights and analytics that help optimize OKRs over time.

Start small and scale up

When implementing OKRs in a SaaS organization, starting small and gradually scaling up is critical. It allows you to evaluate and improve the OKR process while ensuring it is aligned with business objectives. After you've built a successful OKR process, you can extend it to additional teams or departments.

Foster a culture of OKRs

Finally, it is critical to establish an OKR culture in a SaaS organization to ensure the success of OKRs. It involves establishing an atmosphere where goal-setting and achievement are valued and acknowledged. It also entails regular training and support to ensure everyone in the organization is on the same page with the OKR process.

Final Words

In conclusion, OKRs are essential for SaaS companies looking to drive growth and success. By setting clear objectives and identifying key results, SaaS companies can focus on what matters most and measure progress toward their goals. Implementing OKRs requires careful planning and execution but can be facilitated by using OKR software and fostering a culture of OKRs within the organization.

The above top examples of SaaS OKRs discussed in this article demonstrate the flexibility and versatility of OKRs, and how they can be tailored to fit a SaaS company's specific needs and goals. From increasing revenue to improving product features and customer satisfaction, OKRs can be used to achieve a wide range of objectives and drive growth across the organization.

Further, when implementing OKRs in a SaaS company, starting small and scaling up over time is essential. It allows for testing and refinement of the OKR process and ensures it is aligned with business objectives. Communication and alignment are also critical components of successful OKR implementation, as they ensure that everyone in the organization understands the objectives and key results and how they relate to business goals.

In short, OKRs offer a powerful tool for SaaS companies to drive growth and success. By following the steps outlined above and tailoring OKRs to fit their organization's specific needs and goals, SaaS companies can use OKRs to achieve their objectives, measure progress, and continuously improve over time.