scroll

Creative agency

Developing an eCommerce website for a luxury brand

In this project, Apptension representatives assisted with strategic business decisions regarding the website design and user flow, along with the development of experimental tools for the fashion and beauty industry. Essentially, support from Apptension’s side was needed for scaling the resources for the project in terms of frontend development mostly. However, there was also a significant share of product management support.

Get in touch

Expertise

Web development, eCommerce

Industry

Beauty & fashion

Timeline

2 years

Requirements

Challenge

Process

Technical Requirements

The main areas of Apptension's guidance were required in front-end development and project management. For example, at this stage of their eCommerce website development, the client, a luxury beauty/fashion brand, wanted to conduct strategic research to help invent an improved user path and increase conversions on specific pages. As mentioned before, the creative agency team also required project management resources and front-end developers to help implement the planned improvements.

The Challenge

This global independent creative agency has a lean structure, resulting in around 100 employees. Thus, they needed to use their resources as efficiently as possible. Therefore, they decided to power up and scale the team working on the luxury brand project they won some time ago. As a result, a few frontend developers from Apptension were meant to join the project as a team extension which was a close collaboration with complete integration into existing internal processes.

Our Process

During our collaboration, we decided to launch an entire eCommerce store, make several local and global rollouts to reach bigger audiences and make local website versions more user-friendly. We also helped the luxury beauty brand release products with industry-unique features. Also, our cooperation is ongoing to provide further maintenance and support in various production decisions.

what partners say about us?

Daniel Kiyoi

CEO & Founder Magic Dust

We saw that Apptension is understanding our business and our needs, so it was an immediate connection. They knew who we are, what we do, and how the industry works at the same time having strong technical capabilities and needed knowledge.

John Doe

Head of Production

Daniel Kiyoi

CEO & Founder Magic Dust

“The code and the work were good quality and really what we were looking for. They were able to bring technical design thinking to the project. Project management was tight and I always knew what was happening.”

Daniel Kiyoi

CEO & Founder Magic Dusk

Mateusz Oleksiuk

CEO LESS_

“Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.”

Mateusz Oleksiuk

CEO LESS_

“The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.”

Nathan Sparshott

Co-Founder & CEO of Hyper

Nathan Sparshott

Co-Founder & CEO of Hyper

“The SaaS Boilerplate Appension built was a huge reason we were so successful, because all these little seeminaly unrelated tasks and integrations needed to happen. If we had been working with anybody else, It would have probably taken months to do the same work.”

Kwame Nyanning

CEO blkbx.

Kwame Nyanning

CEO blkbx.

“We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive.”

Kelly O’Conor

Product Lead, Siberia

Kelly O’Conor

Product Lead, Siberia

“The project’s success has resulted in a long-term partnership for design and development. Apptension is a fantastic partner, who is willing to go above and beyond in order to deliver what the client needs.”

Catarina Rocha

p(r)oud solutions

Catarina Rocha

Business Development Manager, p(r)oud solutions

“Apptension fared well in our project, working with our bespoke CMS and complex requirements. The designs were implemented well and the schedule was kept tight.”

Christian Marc Schmidt

Partner at Schema