Mojo

A website solution for an AI-based fertility tester

An all-inclusive eCommerce store to facilitate fertility care in UK and Sweden.
A website solution for an AI-based fertility tester

category

eCommerce

timeframe

5 months

industry

Healthcare

scope of work

MVP development

Website development

frontend

Shopify

Liquid

backend

Node.js

scroll
The State of the Fertility Care

According to the Oxford Academic study, at the point of 2011, the male fertility was lower by half compared to the 1970s results. The statistics have become even worse since 2017. Why? The UK scientific community still can’t state a clear explanation due to the lack of research.  

The other important aspect of the problem, is lack of understanding that unlike common belief, fertility problems are 30% likely to be caused by men - the same chance as with women. The remaining 30-40% of cases are cases by both sexes, or by unknown reasons. 

The State of the Fertility Care
World-first AI semen analysis

Currently, most men aren't aware of this fact and, thus, don’t seek medical attention. That’s where Mojo comes into play. Mojo is a company that improves the approach to fertility care globally by providing the world's first robotic and AI-based semen analysis. They help men think about their fertility proactively and expand their family-building potential.

World-first AI semen analysis
Requirements
Challenge
Process
Technical Requirements

The scope of building a first-class sales-and-service solution 

Mojo approached Apptension with the request to build a website that will help to communicate with customers, organize the delivery from and to the laboratory, and provide the results. Another critical aspect of the website was selling the kits for testing samples at home and scheduling consultations with clients, both regional-based.

The Challenge

Implementing a comprehensive process of semen testing from home

We planned to build a website as an online web store that was able to support a variety of features on the backend, including a marketing and sales tool, logistics system, namely transporting the kits to customers and back without having any problems. The next step is providing the diagnostic, a semen analysis, as well as consulting them on a medical level. It's turned out to be a really big project, wrapping all those functions into just one pretty and functional website.

Our Process

Mojo toolkit for sale in Sweden and UK 

To accomplish the plan, we picked a team consisting of: 

  • 1 full stack developer 
  • 2 frontend developers 
  • 1 QA specialist
  • 1 Project manager

The online store was created with Shopify on the front end (with a Liquid templating system) and Node.js on the back end. What is more, the backend implements integration with two courier services (Bring in Sweden, CitySprint in the United Kingdom).

With the final results, Mojo was able to expand its service from Stockholm to London, where they're currently operating now. The web store is up and running, helping thousands of men to test the quality of their DNA material and preparing for fatherhood more responsibly.

what partners say about us?

Daniel Kiyoi
CEO & Founder Magic Dust
"I have been nothing but pleased with working with the Apptension team. They had a lot of suggestions from the technical side as well, very many of which we've been able to adopt."
Daniel Thomas
Co-Founder & CTO at Mojo
Daniel Kiyoi
CEO & Founder Magic Dust
“The code and the work were good quality and really what we were looking for. They were able to bring technical design thinking to the project. Project management was tight and I always knew what was happening.”
Daniel Kiyoi - Apptension Client
Daniel Kiyoi
CEO & Founder Magic Dusk
Mateusz Oleksiuk
CEO LESS_
“Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.”
Mateusz Oleksiuk
CEO LESS_
“The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.”
Nathan Sparshott
Co-Founder & CEO of Hyper
Nathan Sparshott
Co-Founder & CEO of Hyper
“The SaaS Boilerplate Appension built was a huge reason we were so successful, because all these little seeminaly unrelated tasks and integrations needed to happen. If we had been working with anybody else, It would have probably taken months to do the same work.”
Kwame Nyanning
CEO blkbx.
Kwame Nyanning
CEO blkbx.
“We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive.”
Kelly O’Conor
Product Lead, Siberia
Kelly O’Conor
Product Lead, Siberia
“The project’s success has resulted in a long-term partnership for design and development. Apptension is a fantastic partner, who is willing to go above and beyond in order to deliver what the client needs.”
Catarina Rocha
p(r)oud solutions
Catarina Rocha
Business Development Manager, p(r)oud solutions
“Apptension fared well in our project, working with our bespoke CMS and complex requirements. The designs were implemented well and the schedule was kept tight.”
Christian Marc Schmidt
Partner at Schema
Christian Marc Schmidt
Partner at Schema
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