Mojo

Developing an MVP for an exclusive eCommerce store to facilitate fertility care in the UK and Sweden. Follow the details in this case study.

Expertise

MVP development

Website development

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Industry

Healthcare

Timeline

5 months

About

An all-inclusive eCommerce store to facilitate fertility care in UK and Sweden.

Challenge

Implementing a comprehensive process of semen testing from home

We planned to build a website as an online web store that was able to support a variety of features on the backend, including a marketing and sales tool, logistics system, namely transporting the kits to customers and back without having any problems. The next step is providing the diagnostic, a semen analysis, as well as consulting them on a medical level. It's turned out to be a really big project, wrapping all those functions into just one pretty and functional website.

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Process

The scope of building a first-class sales-and-service solution

Mojo approached Apptension with the request to build a website that will help to communicate with customers, organize the delivery from and to the laboratory, and provide the results. Another critical aspect of the website was selling the kits for testing samples at home and scheduling consultations with clients, both regional-based.

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Solution

Mojo toolkit for sale in Sweden and UK

To accomplish the plan, we picked a team consisting of:

1 full stack developer
2 frontend developers
1 QA specialist
1 Project manager

The online store was created with Shopify on the front end (with a Liquid templating system) and Node.js on the back end. What is more, the backend implements integration with two courier services (Bring in Sweden, CitySprint in the United Kingdom).

With the final results, Mojo was able to expand its service from Stockholm to London, where they're currently operating now. The web store is up and running, helping thousands of men to test the quality of their DNA material and preparing for fatherhood more responsibly.

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