mTab

Building a full-stack data analysis, visualization and storytelling platform

Building a full-stack data analysis, visualization and storytelling platform

Scope of work

Product Planning

Web App Development

Product Maintenance

Industry

‍Data management/Data marketplace

Technologies/Tools

C#

React

Python

Django

AWS

Timeframe

Ongoing since 2020

Rewards

Operations Awards Winner in 2020 in the Best Data Solution category by MRS

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Why market research is so important

With half a million businesses opening each month solely in the US, it's of exceptionally high urgency for startups to conduct market research prior to launching. Yet, market research is another challenge that comes in the way of any industry and size. Firstly, because of the abundance of sources (both reliable and not so much). 

That's where mTab's initiative comes into play. The idea behind the mTab Marketplace is to bring high-class studies and reports together to create an easy way to access those materials via a web application - regardless of data type or industry.

Why market research is so important
A complete data platform

mTab's clients receive a best-in-market marketplace with data providers selling their own studies. The tool allows clients to discover new studies/datasets, eliminates manual installations, and helps clients easily stay up to date with updates. The product is innovative thanks to the available division of data by topics which in its turn prevents users from buying complete studies and allows just purchasing the relevant part. 

In 2020, mTab Marketplace was recognized as Operations Awards Winner in the Best Data Solution category by the Market Research Society (MRS). 

The cooperation between mTab and Apptension is ongoing while our team continuously conducts supporting product updates and upgrades.

A complete data platform
Requirements
Challenge
Process
Technical Requirements

mTab is an innovative data company developing software mainly for the market research industry. mTab software serves the purpose of analysis, focusing on cross-tabulations and graphical visualization of data. The product is generic (to allow the new companies to come and easily make use of the software) and customizable (to serve even the most specific needs of any company). 

The company approached us to develop a new element of their comprehensive data crunching, visualization, and management platform. They had already prepared mockups and the general concept to give our team an understanding of what's the main idea behind this application. 

mTab Marketplace was about building a brand new way of connecting plentiful Data Providers with current users of mTab Analyze, thus allowing organizations to easily access a broad array of data and statistics to inform and empower their business.

The client's main technical requirement was to accomplish the result by relying on the client's API, integrating the future Marketplace deeply into mTab's present systems.

The Challenge

Our main task from mTab was to create a multifaceted data marketplace in the form of a web application. The Marketplace is now a self-service tool that brings together Data Providers, and mTab Analyze users. 

To complete the task, we built up a team of: 

  • 3 Frontend developers 
  • And 2 Backend developers. 

The development path was divided into 3 milestones, each depending on the product aspect we'd develop during the stage. 

Our Process

mTab Marketplace was built on Apptension's AWS Boilerplate (a predecessor of our SaaS Boilerplate), implying that Django was used of Backend, React.js for Frontend, AWS for infrastructure, and AWS Lambda functions for asynchronous workers. Additionally, we used C# and Python for building minor functionalities. We were heavily dependent on mTab Analyze APIs, and our system was being seamlessly integrated with it. 

Currently, mTab Marketplace helps clients explore the studies and purchase them. It saves time for both the end users and the mTab team, eliminating the need for manual installation work whenever a client requires a new study.

Here are some of the other main features that mTab Marketplace can do: 

  • It is possible to purchase data once or subscribe (with the possibility of extending the number of subscribers);
  • The data demo version is available before buying (where the demo search results will be slightly changed from the full version results); 
  • The tool can give content recommendations based on previously purchased data;
  • Seamless integration with mTab Analyze and mTab Discover that saves operators time cleaning data and branding and allows easy collection combination;
  • Developed user hierarchy (buyers, orderers and Data Providers);
  • An internal search engine that will track the most searched phrases. 

what partners say about us?

Daniel Kiyoi
CEO & Founder Magic Dust
Daniel Kiyoi
CEO & Founder Magic Dust
“The code and the work were good quality and really what we were looking for. They were able to bring technical design thinking to the project. Project management was tight and I always knew what was happening.”
Daniel Kiyoi - Apptension Client
Daniel Kiyoi
CEO & Founder Magic Dusk
Mateusz Oleksiuk
CEO LESS_
“Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.”
Mateusz Oleksiuk
CEO LESS_
“The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.”
Nathan Sparshott
Co-Founder & CEO of Hyper
Nathan Sparshott
Co-Founder & CEO of Hyper
“The SaaS Boilerplate Appension built was a huge reason we were so successful, because all these little seeminaly unrelated tasks and integrations needed to happen. If we had been working with anybody else, It would have probably taken months to do the same work.”
Kwame Nyanning
CEO blkbx.
Kwame Nyanning
CEO blkbx.
“We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive.”
Kelly O’Conor
Product Lead, Siberia
Kelly O’Conor
Product Lead, Siberia
“The project’s success has resulted in a long-term partnership for design and development. Apptension is a fantastic partner, who is willing to go above and beyond in order to deliver what the client needs.”
Catarina Rocha
p(r)oud solutions
Catarina Rocha
Business Development Manager, p(r)oud solutions
“Apptension fared well in our project, working with our bespoke CMS and complex requirements. The designs were implemented well and the schedule was kept tight.”
Christian Marc Schmidt
Partner at Schema
Christian Marc Schmidt
Partner at Schema
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