MVP release in 4 months / ongoing
scope of work
UX & UI audit
Django Rest Framework
The COVID-19 pandemic has become a reason for virtually any industry to intensify the digital presence to keep up with the previous years’ sales levels. Even though in 2020 there was a significant decrease in global artwork sales (22% to $50.3 billion), the global art market smoothly recovered in 2021, reaching $65.1 billion of global revenue (up by 29% from 2020), exceeding the pre-pandemic level.
Over the last 2 years, it seems that many art sellers have adjusted to the new strategy and mastered the way of selling online, so such a shift is not going anywhere.
Our client, PLATFORM, was among the businesses that managed to react to the global situation swiftly. The ecommerce website store would sell artworks represented by American galleries, created by both emerging and established artists.
The concept behind the store is to be the only place to buy artwork by the most desirable young artists online and without any of the elitist hurdles of the art world. The site was designed to show artwork at its best, using tools, images and information that make it easy for anyone – from experienced collectors to those buying art for the first time – to get excited about and buy the extremely high quality art offered on Platform.
The client wanted to create and launch an MVP in 6 months.
Such an idea required lots of research, backend and frontend collaboration, and integrations with external systems to be brought to life.
Apart from a complex MVP idea, strict, inflexible deadline of 6 months, and a limited budget, PLATFORM wanted to ensure the development team could work in coding languages consistent with other projects in their organization.
In the end, with proper planning and role assignment, we managed to bring meaningful results and bypass the restrictions.
Read more about the process on our blog.