White label SaaS is the blank slate to build your brand upon – just like the blank, white, unprinted labels of physical products. So why choose white label solutions instead of developing custom solutions? Read our article to know its values, best strategies and examples of successful white label SaaS businesses.
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White label solutions offer brands and businesses an opportunity to sell a product they don’t have to develop. You’ll have seen everyday examples in your local stores and supermarkets. Alternative brands sell similar-looking items in the same boxes and bottles, but they’re branded differently to appear unique.
SaaS is no different. There are countless software subscriptions on the market where the developers sell, lease, or license their products to other businesses, to sell on or implement the service as their own. Today, we look at the white label SaaS meaning, its advantages, the successful strategies that lead to healthy profits, and what it could mean for SaaS moving into the future.
What is white label SaaS?
A developer creates a product – or a range of products – completely unbranded, so you can make it look like you’re the developer and provider. A ‘white label’ is the blank slate to build your brand upon – just like the blank, white, unprinted labels of physical products.
It works similarly to affiliate marketing, which also profits from someone else’s products. As a result, white label sales are an excellent option for resellers, marketing specialists, and startups looking to expand their portfolios.
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Why choose white label solutions instead of developing custom solutions?
1. You bypass development costs
Building an app – especially a sought-after, efficient, and effective solution to a prevalent problem – takes time, skilled designers and developers, and a lot of resources. It’s hard to anticipate how high costs will rise, so that that budgeting can become challenging.
If you’ve got a dozen ideas to improve your business’s services, developing each of them could be financially impossible without the right partners, whereas leasing or licensing pre-built and highly recommended versions are very likely to be within your budget.
2. You may not have the necessary skillsets
You’re not developers but marketers, managers, sales specialists, or consultants. Even though you’re ideally placed to sell apps and services to your clients and customers, you’re not the best option to build those SaaS apps and solutions to get them off the ground.
3. They’re a simple way to expand your product range and scale your business
Startups that have developed their first successful app may want to utilize complementary and associated products and subscriptions to expand their brand (and their income) without the same amount of work it took to launch their flagship product.
Self-branding white label SaaS products quickly make them appear as prominent players in their market, providing a straightforward and legitimate way to boost their brand and turnover.
White label SaaS solutions examples
There are myriad opportunities for white label SaaS software resellers, but the following are a selection of the most popular and easy-to-implement leading the field.
- Marketing automation
- Automated social media campaign delivery tools
- Social media monitoring and management
- Email marketing tools and services
- Content marketing creation
- SEO and SEM management
- B2B Email extractors
Website and app development tools
- Website and page builders and landing page creation
- APIs and plugins for popular platforms
- CMS site builders
- eCommerce solutions
- Chatbots and customer service solutions
- Online review management tools
- KPI snapshot tools
- SEO analytic tools
- CRM software
Local delivery and ride apps
- Grocery, fast-food, restaurant, and local product delivery services
- Pharmaceutical sales and deliveries
- Taxi services or Uberesque ride-request operations
Best white label SaaS strategies
1. Pick your product or products
Explore the associated SaaS options for your existing product or apps.
2. Thoroughly test possible new products
Too many apps are poorly constructed and riddled with bugs and flaws. Your business won’t get off the ground with a poor-performing product, so it’s essential to ensure your apps do exactly what you need them to.
3. Optimize your pricing strategy
The most successful businesses are passionate about the numbers – SaaS is no different. You need a specific amount of subscribers at a profitable price to provide the income you need to stay afloat and develop further stages of operation and growth.
4. Implement your brand
Once you’ve agreed on terms with the provider and set up a contract, it’s finally time to add your branding, tone, and presentation. Logos, colors, copy, fonts, and themes make your organization easily recognizable in new apps and software services, expanding your reputation throughout your market.
5. Sell as a standalone service or add it to subscription tiers
Depending on your industry and app, you may want to sell it as a standalone option or add it to a higher-paying subscription tier. For example, an email delivery application works perfectly as a standalone service or could be added to a higher service tier, including various features of a CRM or other marketing operation.
Worth checking: How to create a SaaS product that sells – and sells itself
The challenges of white label SaaS
To every yin, there’s a yang. And for every upside of a white label business, there’s a pitfall to knock you off track. So to keep you above the healthy side of the red line, here are a few common challenges that lead entrepreneurs to failure.
Poorly optimized budgets and pricing
When it comes to pricing, you must do your research. Understanding where you should pitch yourself in your market and how many subscribers you’ll need to break even, make a profit, and excel is essential. Building any business takes time and hard work, so getting your early decisions right is vital for building performance and growth.
For that, you’ll need all-inclusive and accurate budgets and cash flow forecasts for the upcoming operating periods based on data, not guesswork and hope.
Employing accurate analytics and data-driven decisions
With software and marketing playing such an essential part in the discussion, it’s hard to believe that the businesses implementing digital products aren’t utilizing the tools of their trade. Yet, far too many fail to monitor essential activity. Like every other enterprise, you must pay close attention to usage, churn, and revenue rates.
If subscriber numbers are falling, you need to know why. You can spot the patterns that help remedy issues by monitoring your performance. Conversely, if your subscriber numbers are growing, you need to understand why they are, too, so you can use that data to maximize your efforts.
A product needs a market, however great it looks in action
All that glitters isn’t gold, as they say. With your SaaS apps, the most crucial factor is that they solve a problem people are willing to pay for. Without that, you won’t get the subscribers you need, and you’ll fail before you even get out of the blocks.
Remember, there are plenty of free services and cost-effective options throughout each industry, so be sure you can compete and provide enough value to accrue continuing subscriptions.
You may be interested: Are you considering vertical and horizontal SaaS as a consumer or creator?
How popular is white label SaaS in 2023?
As you can see, the benefits of white labeling are many. First, it’s incredibly popular with organizations looking to expand their services and, secondly, with those that want to build a business selling someone else’s products.
There are developers devoted to providing standalone white label services. As a reseller, all you do is sign up, pick your products, and take a healthy cut from every sale and subscription you make. Others, who sell successful SaaS tools under their brand, openly offer a white label service to boost their sales and subscriptions.
What does the future look like for white label SaaS?
With a wide range of apps already available to white label resellers, the market is set to grow as it becomes ever more inventive. White label opportunities are featured consistently in SaaS trend reports for 2021, 2022, and beyond. Looking to the future, there are no signs of things slowing down; in fact, it’s quite the opposite.
With more extensive and active digital operations, developers will only deliver better solutions – and more of them – and every profit-minded marketer will seize those new opportunities to expand their range and boost their subscriptions.
Successful white label SaaS businesses
Earlier, we listed a range of markets where white label SaaS software is thriving. Some of their most accepted and accomplished successes come from those markets, so without further ado…
1. Marketing automation – ActiveCampaign
ActiveCampaign delivers a complete marketing automation CRM suite for businesses. In addition, their white label opportunity is part of the Enterprise plan, allowing resellers to operate entirely under their branding.
2. Email marketing – CakeMail
CakeMail allows you to add additional revenue streams from your existing marketing client or customers with a complete white label SaaS software package. There are plenty of resources for new additions to the team, from training, support, and a partners’ hub to APIs that give new users the facility to carry out services for their clients.
3. Social media monitoring – Social Pilot
SocialPilot gives its subscribers complete control over publishing and scheduling posts and delivers insights into analytics with downloadable reports, keeping you and your followers engaged and connected. The white label service allows complete customization with a unique email setup, streamlined security, and seamless integration.
4. CRM software – AllClients
As with most CRMs, AllClients offers the workflows, automation, funnels, and features you’d expect but markets them as complex concepts in easy-to-use applications. They even have their site dedicated to their white label service.
White label SaaS solutions – conclusion
Digital development can be a costly avenue. A custom build is ideal for those with the next killer app under their belt that nobody has previously delivered. There are probably dozens of white label SaaS products for everyone else, offering all kinds of opportunities, getting you up and running far faster and cost-effectively.
As the old saying goes, why have a dog and bark yourself?