CASE STUDY

86½ years

An emotional East London story told using the latest technology

CATEGORY

Interactive Web Experience
Websites

INDUSTRY

Digital/Creative Agency
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They are experienced problem solvers; we felt confident about the integration between our teams. As a remote partner, Apptension extended themselves; they were interested in our work and made the project their own.
Digital Delivery Director
Creative Studio
“Apptension was flexible and professional. When I needed to quickly add capacity, it took a week or two at worst - often days. The cooperation enabled me to slowly scale up my own IT team, and the company was very helpful until the last moments of the transition.”
Mateusz Oleksiuk - testimonial
Mateusz Oleksiuk
LESS_
"We needed their help to build the backend services and capabilities needed to deliver a production level on demand. Their ability to produce high-quality work with consistency while dealing with a new type of project was impressive."
Kelly O'Conor  testimonial
Kelly O’Conor
Product Lead, Siberia

CHALLENGE

Build a website that tells a life’s story

We were approached by a creative studio we worked with on previous projects (Clubhouse Studio) with a new challenge. A boutique publisher, Hoxton Mini Press, released an amazing collection of books about the history of East London, and in particular, one very interesting human being (can’t say more, no spoilers!). We were to create an immersive, storytelling website, which would be a key cog in the book promotion.

FULL SCOPE OF WORK

  • Web app development.
  • Quality Assurance

SOLUTIONS

Engage users and immerse them in memories

Human stories are not easy to tell, let alone with a website, of which we see hundreds every day. How to make users stop for a second? How to make them want to dive even deeper into the nooks and crannies of the less flashy London boroughs? Through smart interaction design and using additional input methods, like eye-tracking via the user’s camera, we created something more akin to an RPG game, than a simple website.

FULL SCOPE OF WORK

  • Web app development,
  • Quality Assurance

SOLUTIONS

Critically acclaimed experience for a critically acclaimed book

As a technical partner, we were responsible for the smooth development and technical aspects of the challenge at hand. The site won numerous awards and moreover, it received positive feedback from major stakeholders. The story is told via a unique, dual perspective of main heroes, and playful interactions helped attract organic visitors without any paid media.

FULL SCOPE OF WORK

  • Web app development,
  • Quality Assurance

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See it for yourself

86½ years
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